 Module 1/4 Keynote: The Voice of Typography and Letterforms Leads the Brand Narrative In the first session of this DETI series, Louise Fili presents her extensive body of work, followed by a short Q&A that offers a deeper insight into her design philosophy, creative process, and perspective on what defines successful design practices. Louise Fili is a renowned creative director, graphic designer, type designer, and author. Formerly senior designer for Herb Lubalin, she was art director of Pantheon Books from 1978 to 1989, where she designed close to 2,000 book jackets. Fili has taught and lectured extensively, and her work is in the permanent collections of the Library of Congress, the Cooper Hewitt Museum, and the Bibliothèque Nationale. |  Module 2/4 Keynote: The Dimensional Brand Eckstein’s inspirational presentation is an invitation to challenge and expand one’s approach and perception both within and beyond the realm of art and design. Vanessa Eckstein leads her studio and design methodologies with deep curiosity, appreciation, and a genuine passion for both the work she creates and the people it serves. She fosters a space where questions and discovery are central to the process, and where design operates as an agent of change. Founder of Blok Design, Vanessa Eckstein, is known for her initiatives that blend cultural awareness, humanity and a love of art to advance society and business alike. Her experience includes brands such as Nike, Pepsi, Nestle, and the Museum of Modern Art Miami. Her work has been exhibited internationally, most recently at the Bienal Iberamericanna de Diseño, Spain. Her work is represented in the permanent collection of the Royal Ontario Museum as well as the Library of Congress, Washington. |
 Module 3/4 Keynote: Details, It is All About the Details “Type is everything, and everything is type.” In this video, Mike presents typography as an all-pervasive force. Moving from technical considerations to conceptual drivers, he emphasizes the approach of “form follows function,” stating that a typeface should both function effectively and convey a message. Through a range of examples, Mike highlights the importance of strong typographic skills across disciplines, positioning type as a fundamental tool in design. Mike Abbink is currently the Executive Creative Director of the Brand Experience and Design Team within IBM Studios. Previously, he was Creative Director for the Museum of Modern Art, Wolff Olins, Saffron Consultants, and Method (also co-founder), Design Director at Apple Computer, and graphic designer at Meta Design. Mike has a passion for typeface design. His typefaces include FF Kievet, FF Milo, GE Inspira, Brando, and IBM Plex. |  Module 4/4 Keynote: The Use of Variable Fonts in Google’s Branding Typography Dave Crossland is the current Lead Program Manager at Google Fonts. He earned a BA in graphic and interaction design from Ravensbourne University, London, and an MA in Type Design from the University of Reading, where he created the Cantarell typeface family as his graduation thesis project—a contemporary humanist sans serif developed for on-screen reading; in particular, reading web pages on cheap Android devices. |
 Module 1/4 Main Session: Teaching Typographic Identities Simon Johnston is Director of Typography at ArtCenter College of Design and Creative Director of the Hoffmitz Milken Center for Typography (HMCT). He studied with Armin Hofmann and Wolfgang Weingart at the Kunstgewerbeschule in Basel. In the 1980s, he was instigator and co-editor of the typography journal Octavo. His current design practice focuses on publications for galleries and museums, such as the Whitney Museum, Gagosian Gallery, Getty Museum, Yale University Press, and Marian Goodman Gallery. |  Module 1/4 Classroom: Teaching Typographic Identities |
 Module 2/4 Main Session: Expanding the Brand: Applications Rudy Manning is the co-founder and Chief Creative Officer of Pastilla Inc., a digital agency on strategic creativity. Clients include Disney, SAP, ESPN, Golden Globes, City of Los Angeles, Microsoft, and Melinda Gates Foundation. Rudy has been published internationally in design journals and has received numerous awards, including the Print International Design Award, HOW Awards, Graphis, Telly Awards, IXDA Showcase Awards, Creativity International and American Center for Design 100 Show Award. |  Module 2/4 Classroom: Expanding the Brand: Applications |
 Module 3/4 Main Session: Branding and Social Media Jotham Ndugga-Kabuye is a creative brand storyteller with a love for social media, music, fashion, and sport. He has experience managing and developing some of the most successful brands in the digital space including Impossible Foods, Oracle, and PepsiCo. He is currently Director, Head of Global Social Media at Twitch, and loves building community with others. Aaron Draplin is a graphic designer and the founder of Draplin Design Co. Clients include Coal Headwear, Union Binding Co., Richmond Fontaine, Esquire, Nike, Wired, Dinosaur Jr, Timberline, Chunklet, Eaux Claires Music Festival, Poler, Incase, Sub Pop Records, Fender, Marc Maron, Cobra Dogs, Jill Soloway, Sasquatch Music Festival, Rhett Miller, Old 97s, Jason Isbell, Nixon Watches, Bernie Sanders, Patagonia, Target, Chris Stapleton, NASA/JPL, John Hodgman, Ford Motor Company, Woolrich and the Obama Administration. |  Module 3/4 Classroom: Branding and Social Media |
 Module 4/4 Main Session: The Generative Typographic Brand Roy Tatum is a Los Angeles-based multidisciplinary designer whose work spans wearables, websites, apps, printed matter, and visual identities. Clients include Apple, Nike, The California Science Center, Wove, and Target. He is a Co-founder and Creative Director at Numbers, a design studio specializing in type design, identity design, and illustration projects both self-initiated and for a variety of clients. He teaches Generative Design and Generative Typography at ArtCenter College of Design. Brad Bartlett is a designer, educator, author, and founder of Brad Bartlett Design. His work has been recognized by the Art Directors Club, Type Directors Club, Communications Arts, Dezeen, AIGA 50 Books/50 Covers, Graphis, I.D., How, and Print. He is the Director of Transmedia at ArtCenter College of Design where he has developed transmedia pedagogy and overseen curricular implementation. Brad is also on-screen author at LinkedIn Learning, where he recently published a course on Transmedia Typography. |  Module 4/4 Classroom: The Generative Typographic Brand |
